Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
This is just another way to show off a product as mundane as a shoe. This video will likely appeal to millenials…considering the age of the host and the language used. Showing this kind of uniqueness and personality builds the company’s brand and image. Instead of a plain “vanilla” like the previous video (“just the fact mam”)…this one is fun.
This 30 second video just shoes you what the shoe looks like on someone…front, back, and side. And then a couple stats (heel height, zipper location, etc.). The video opens and closes with the logo and the phrase “Free shipping, no sales tax, and easy returns.”
As simple as this video is…it does let you see the product in more detail than a still photo AND it lets you know the ease of shopping with them (free shipping, easy returns). I could see this video increasing their sales. Shopping online for apparel (and shoes) is difficult because people worry about what it really looks like (in more detail) and if they don’t like it – is it easy to return.
No call to action is needed…as a video like this is shown for each product and a call to return on each would be overkill (and a turnoff). This is a great little video to give more info (full views of boot) and overcome objections (easy return).
I love seeing these kinds of videos by businesses. This is a video about how to make an easy and delicious grilled chicken parmesan. This video was produced by an online retailer focusing on BBQs. What a great way to attract visitors to their website…give them recipes they could use on their grill. This “professional chef” also gives other neat tips I am sure to use the next time I grill.
This video is over 10 minutes long…mainly because of bad editing. Part of the video repeats in the center. It should be about a 6.5 minute video. He finishes the video with “no one beats us on price…we smoke the competition”. Nice catch phrase. The website address is prominent. If I needed something for my grill…I would have gone to their website. But I don’t need anything. This is where some other offer or call to action would be nice. Perhaps a free e-book cookbook of all their best and highest rated recipes for the grill. I would have signed up for that…after seeing this video. Then you get names added to your email list.
How about your company…could it produce free content in the form of videos that would interest potential customers? You don’t need to go right to the sale…you can give content so they learn about you…and like you…and ultimately want to buy from you.
This is a 1 minute and 23 second video about this nautical antiques and unique clothing store. You meet the brothers who own this store and learn about what interests them (nautical antiques and history). You get a sense of their personality…and how passionate they are about nautical stuff. This is a very nice video and I am sure it helps their business.
The sepia toned still photo to color video transition was very nice…and helps their story and brand. Unlike many I see, this was not a cool transition or effect for its own sake…but something that was done for their specific story. The one cool effect was all that was done…so it did not make this video seem like a commercial. Good job!
This kind of “about us” video works well on the website, Google Local Business (which allows videos to be attached to your free listing), and other places around the internet.
This video is a little over 2 minutes in length…by the Furr Factor Canine Emporium. They are a retail store and dog training/day care facility. This is a basic “about us” kind of video. Whomever filmed this should have interviewed the owner more…this would be more conversational for the owner and let them relax and show emotion/enthusiasm. She was so focused on the sales aspect, that it was dry and lacking enthusiasm.
It was great that she showed her “day care” and training…you get to see some of the dogs playing. There was no call to action…just a “hope you come and visit soon”. There was no address or website listed on the video. Of course, this video was for an online directory…but if you are going to pay for a video, get the rights to put it on YouTube and all the other hosting accounts (and, of course, your website). If you distribute the video, it needs your contact info in the video.
Lastly, the editing was poor…in that you got a tour of all the transitions the editing software probably offered. You do not want to use a different transition EVERY time you need a transition. It is tacky and not professional. It puts too much emphasis on the transition…they really should not be noticed as much (more hidden). Extra transitions do not make it cooler.
