Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
This 30 second video just shoes you what the shoe looks like on someone…front, back, and side. And then a couple stats (heel height, zipper location, etc.). The video opens and closes with the logo and the phrase “Free shipping, no sales tax, and easy returns.”
I love seeing these kinds of videos by businesses. This is a video about how to make an easy and delicious grilled chicken parmesan. This video was produced by an online retailer focusing on BBQs. What a great way to attract visitors to their website…give them recipes they could use on their grill. This “professional chef” also gives other neat tips I am sure to use the next time I grill.
This is a 1 minute and 23 second video about this nautical antiques and unique clothing store. You meet the brothers who own this store and learn about what interests them (nautical antiques and history). You get a sense of their personality…and how passionate they are about nautical stuff.
This video is a little over 2 minutes in length…by the Furr Factor Canine Emporium. They are a retail store and dog training/day care facility. This is a basic “about us” kind of video. Whomever filmed this should have interviewed the owner more…this would be more conversational for the owner and let them relax and show emotion/enthusiasm. She was so focused on the sales aspect, that it was dry and lacking enthusiasm.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.