Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
This is just another way to show off a product as mundane as a shoe. This video will likely appeal to millenials…considering the age of the host and the language used. Showing this kind of uniqueness and personality builds the company’s brand and image. Instead of a plain “vanilla” like the previous video (“just the fact mam”)…this one is fun.
This 30 second video just shoes you what the shoe looks like on someone…front, back, and side. And then a couple stats (heel height, zipper location, etc.). The video opens and closes with the logo and the phrase “Free shipping, no sales tax, and easy returns.”
As simple as this video is…it does let you see the product in more detail than a still photo AND it lets you know the ease of shopping with them (free shipping, easy returns). I could see this video increasing their sales. Shopping online for apparel (and shoes) is difficult because people worry about what it really looks like (in more detail) and if they don’t like it – is it easy to return.
No call to action is needed…as a video like this is shown for each product and a call to return on each would be overkill (and a turnoff). This is a great little video to give more info (full views of boot) and overcome objections (easy return).
Here is another video done by the same online BBQ retailer as the last video. This time Chef Tony reviews and demonstrates Grill Grates. From the video, I could see this would be good for grilled vegetables or fish. This is to give the “perfect sear” look with grill lines.
Unfortunately, technical issues again. This one has a second with no sound when it looks like there should be sound. It ends on an odd note…it just cuts off right after the chef saying I hope you guys try this and let me know what you think. It needed more space at the end…it felt like he could have been continuing to talk.
Technical issues aside…a good video. After getting recipes from the guy…I am more likely to listen to him recommending products to me. He says Grill Grates is a good product. That is the power of video. I don’t cook fish or vegetables often…so I am fine with my grill as is, but if I had any inclination in perfect sear lines when cooking fish and vegetables…I might buy this after seeing the video of his demonstration and review of the product. How about you?
I love seeing these kinds of videos by businesses. This is a video about how to make an easy and delicious grilled chicken parmesan. This video was produced by an online retailer focusing on BBQs. What a great way to attract visitors to their website…give them recipes they could use on their grill. This “professional chef” also gives other neat tips I am sure to use the next time I grill.
This video is over 10 minutes long…mainly because of bad editing. Part of the video repeats in the center. It should be about a 6.5 minute video. He finishes the video with “no one beats us on price…we smoke the competition”. Nice catch phrase. The website address is prominent. If I needed something for my grill…I would have gone to their website. But I don’t need anything. This is where some other offer or call to action would be nice. Perhaps a free e-book cookbook of all their best and highest rated recipes for the grill. I would have signed up for that…after seeing this video. Then you get names added to your email list.
How about your company…could it produce free content in the form of videos that would interest potential customers? You don’t need to go right to the sale…you can give content so they learn about you…and like you…and ultimately want to buy from you.
This video is under a minute and gives a nice overview of this speaker that can play music (loudly) through your cell phone. My cell has quite a bit of memory and I save all my music on my phone…this kind of product would interest me.
At the 10 second mark he started speaking Greek…about different protocols that work on this speaker. This turned me off right away. I would like to play my music, but I could look at compatibility for my phones in perhaps a helpful list. The protocols mean nothing to me…I have no idea what my phone does. Many less “cell phone techy” people may want this product…I think it is a bad idea to go into just technical aspects right away.
Then it goes right into I want to hear about…full range speakers, batteries last 24 hours (beyond any party’s duration), and I can use the cell phone as a remote to control the systems functions (like changing the volume). How cool is that!
It did not convince me to buy at all, but I did learn quite a bit about this product. How about you? What did you think about this video?
