This short, 50 second video is just a quick tip by a Life Coach. She made a lot of these (daily tip video), so she did them herself with a webcam…but she was close to the microphone (so the sound was not too bad) and the she was well lit. This tip involves the law of attraction…which a lot of people search for. Since the video was published 2 years ago, it has been viewed over 10,000 times.
Of course, I can see some people who think the law of attraction stuff to be bunk would be turned off by her and perhaps not hire her, but there are plenty of people who are interested in this and may decide to hire her because she talks about it. In marketing, you can’t speak to everyone…you can’t make everyone happy. So it is best to target your ideal customers and speak to them (even if in doing so would turn off other potential customers). This is smart marketing because to appeal to everyone is to appeal to no one.
This 2 minute 11 second recruiting video is quite good. It is focused on millenials…for entry level (starting your career). They speak only to this age group in this video and what is important to them (at least what we are told at in recruiting conferences and workshops). There is also a strong focus on diversity (which is important to millenials).
This kind of video gives them a huge edge over companies just pushing their job description. The best and brightest would be attracted. In the four months it has been published on YouTube, it has been viewed over 3,000 times. They wisely also show off their award…”BusinessWeek ranked Deloitte #1 on its 2009 list of Best Places to Launch a Career. Watch to see why our people agree.”
This is almost 30 seconds…and a total waste of time. Don’t ever think about making videos like this for your company. Nothing was really said…it wasn’t a very good testimonial. “I had a shoulder that hurt and it affected my elbow…he fixed it…and it feels really good now…thanks.” That was the video.
How did he find this chiropractor? Why did he choose this chiropractor over a competitor? What makes going to this chiropractor special? Or…how about more detail about what the injury was? There isn’t even in this video to say there is any kind of story. There isn’t any additional information gained about this chiropractor gained by watching this video. There isn’t even anything given to overcome objections about using a chiropractor or specifically this chiropractor.
Am I being too hard…or does this video do anything for you?
Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
This is just another way to show off a product as mundane as a shoe. This video will likely appeal to millenials…considering the age of the host and the language used. Showing this kind of uniqueness and personality builds the company’s brand and image. Instead of a plain “vanilla” like the previous video (“just the fact mam”)…this one is fun.
This 30 second video just shoes you what the shoe looks like on someone…front, back, and side. And then a couple stats (heel height, zipper location, etc.). The video opens and closes with the logo and the phrase “Free shipping, no sales tax, and easy returns.”
As simple as this video is…it does let you see the product in more detail than a still photo AND it lets you know the ease of shopping with them (free shipping, easy returns). I could see this video increasing their sales. Shopping online for apparel (and shoes) is difficult because people worry about what it really looks like (in more detail) and if they don’t like it – is it easy to return.
No call to action is needed…as a video like this is shown for each product and a call to return on each would be overkill (and a turnoff). This is a great little video to give more info (full views of boot) and overcome objections (easy return).
