Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is almost 30 seconds…and a total waste of time. Don’t ever think about making videos like this for your company. Nothing was really said…it wasn’t a very good testimonial. “I had a shoulder that hurt and it affected my elbow…he fixed it…and it feels really good now…thanks.” That was the video.
This 3 minute 16 second video that talks about how they are a company where the people love it there, have fun, and it is like a family. If I was hearing from an executive or someone in HR, I would not believe it…but this video is comprised of testimonials from 15 employees. Everyone with full names and years there…so it feels very real. This is a great video…makes me want to work for them (too bad they don’t really exist in Minnesota).
This is a 9 minute and 37 second video…I was asleep by 1 minute 23 seconds. This is a very bad video. Don’t use this as a model or try to do something like this. It is WAY to long…and moves too slowly. Think of online video as giving just the bullet points…the high points of the story…not a complete reading of some long novel that rambles and never gets to the point.
This is about a 1 minute video for a carpet cleaning service. You get to meet the owner…she says they use the best chemicals and have a 99% return customers. You get to hear from one of her satisfied customers. So this video combines “about us” with a client testimonial. Lastly, she covers spot removal and there is no need to replace your carpet because of stain spots.
This is a 3 minute and 42 second video…interviewing 4 people for testimonials. I must say…this video is too long. I lost interest after a couple minutes. Each person said similar things and the similar things seemed to be grouped together. I would have made four one-minute videos out of this.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.